The recently-founded Rhode Island Prevention Resource Center (RIPRC) is a centralized training and technical assistance (TTA) resource for Rhode Island substance abuse prevention providers. The Center fosters state and local collaboration to prevent substance abuse and other risk-taking behaviors.
I was asked to develop an identity, branding system, and logo for use on their website, annuals and printed materials, inter-company templates, and promotional postcards.
In my research, I focused on creating a human, welcoming, and homey feeling. I hoped to capture a Rhode Island-specific look without using the cliche of nautical imagery. The final color palette was inspired by New England fall leaves, but dimmed down for the healthcare environment. Rounded edges also lend a softer look, and the leaf icon is repeated throughout the materials.
