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My work studies the language of "friendships," whether analog or digital. As technology advances, I'd like to know if we are truly losing touch.Fine Arts, Graphic Design2012 -
These branding guide concepts are a sample of what I am currently developing for the design of JSI’s identity standards manual.
John Snow, Inc., and our nonprofit JSI Research & Training Institute, Inc., are public health management consulting and research organizations dedicated to improving the health of individuals and communities throughout the world.
I’m excited to begin to work on a project with such a grand scope!Branding, Graphic Design, Print Design2013 -
The World Education website needed refreshing, so I came up with two concepts for a fun and educational look and feel that was grounded upon clean lines and structure. For each concept I created one supporting page for stories and text-based content. The new website will feature social media links and story feeds. The site design will encompass all international divisions with a call to action to donate and take courses.UI/UX, Web Design, Web Development2013 -
I designed a set of cards and card concepts for both holiday events and project promotion.
The final printed New Year's card for World Education showcased images of student success stories. I aimed to capture a rough, handmade feeling while hinting at education and the company's international scope.
I also designed a promotional postcard for JSI's Center for Health Information, Monitoring, and Evaluation. I employed the center's unique color set and branding scheme.Branding, Graphic Design, Icon Design2013 -
The world is full of thousands of constantly evolving, living languages. The study of linguistics may help to explain the process of human communication as well as the origins and effects of speech. This book showcases a number of interactive graphs about linguistics.Graphic Design, information design, bookbinding2012 -
I designed these web banners to feature new and important JSI projects on their website's homepage. These are a few of my recent favorites.Graphic Design, UI/UX, Web Design2013 -
I designed two brief booklets to be used at the company's annual benefit dinner. The first is a look into some of the lives and work of former World Education employees. I created the second to showcase personal stories to "get to know" World Educaiton employees. I used bright colors and created a "profile" for each person to lend a sense of fun and familiarity.
I also developed many manual-like "toolkits" and reports to be used by health professionals, students, kids, and volunteers in the field. The final print version is read by workers and schools internationally.Branding, Graphic Design, Print Design2013 -
I developed a timeline to tell the story of the growth and improvement of public health supply chains. I came up with the concept of a roadmap to illustrate this journey. The content focuses on the positive imact of technological advances, so I highlighted these specific items by designing an icon for each.
With the input of a health services team in South Africa, I created an infographic to showcase their work. I aimed to cover all of the improvements and benefits that the company has provided the system. This infographic focuses on a character and follows their story, highlighting key statistics along the way.
I also designed a printed postcard to promote the project. The card covers key points while retaining the same character and look as the infographic.Graphic Design, Information Architecture, Print Design2013 -
This book preserves recipes from my own history. Some were passed down from relatives, and I hope that they may be passed down to future generations. I love food and I see it as form of love. I’d like to honor those people in my life who have given a lot to me and who have cooked for me over the years.
This cook book was created in Gene Pawlowski’s book-making class at Cleveland Institute of Art. Each title and illustration is hand-drawn and each page is hand-torn. The dividers are sewn in and printed on vellum. The cover features either a hardcover bound in yellow fabric or an illustration, each with a di-cut window.
I hope that this collection can provide delicious meals that instantly make you feel at home. Maybe they can even form the basis of new traditions.Graphic Design, Illustration, bookbinding2011 -
This pair of fliers was designed to market Meridian Associates’ 3D laser scanning services. Two audiences were identified and the content and core messages were formed to fit their specific needs. The construction flyer focuses on speed, while the industrial flyer deals with risk. Different images, text and colors convey the interests of the two different markets.Advertising, Graphic Design, Print Design2012 -
Over the course of one night I recorded the verbal conversations in my kitchen on an old cassette recorder. During my physical interactions I noticed myself checking and replying to text messages. I wrote down each message along with the snippet of real-life conversation that I was having at the same time. Most of the spoken content is silly and unimportant, but what I find the most interesting is the clear lack of focus. As I try to text more, my letters get jumbled and I leave pauses and confusion in my physical conversation.
I wanted the photos to reflect the sort of confusion and glitches that occur while doing two things at once. I took images of myself texting as well as the kitchen and what was going on around me at the time. As the book progresses, more pixel-like bars start to appear in the space reserved for conversation.
The book is about the size and shape and look of my phone. The text messages and photos were printed digitally, but each physical conversation was very carefully letterpressed for emphasis on the tactile.Graphic Design2012 -
The recently-founded Rhode Island Prevention Resource Center (RIPRC) is a centralized training and technical assistance (TTA) resource for Rhode Island substance abuse prevention providers. The Center fosters state and local collaboration to prevent substance abuse and other risk-taking behaviors.
I was asked to develop an identity, branding system, and logo for use on their website, annuals and printed materials, inter-company templates, and promotional postcards.
In my research, I focused on creating a human, welcoming, and homey feeling. I hoped to capture a Rhode Island-specific look without using the cliche of nautical imagery. The final color pallette was inspired by New England fall leaves, but dimmed down for the healthcare environment. Rounded edges also lend a softer look, and the leaf icon is repeated throughout the materials.Branding, Graphic Design, Print Design2013 -
For this piece in my senior thesis show, I collected data from candid, real-life conversations. I mapped out the members of each conversation by their comments to one another. I took photos as I counted how many times they interacted. Each remark is indicated by one red dot and a green arc between the members of the conversation.Fine Arts, Graphic Design, Print Design2012 -
In designing these postcards, I tried to recreate the artificial interface of an email using only traditional printing methods. The writing fields were created in letterpress and the back was screen printed. By using “snail mail” for short messages, I am playing with the idea of the physicality of written communication. I received responses from all across the country, but no where near as many as I sent out. Perhaps we have grown too accustomed to faster, "easier" methods of communication... or maybe our words were simply lost in the mail, along with the tradition of tactile writing.Fine Arts, Graphic Design2012 -
This book of vintage style travel tags is a catalogue of the members of my class. To illustrate each classmate, I asked them to ll out a survey. The icons I produced were items that relate to each person, and the colors correspond with their favorite color.Graphic Design, Print Design2011 -
I look to the past for knowledge and inspiration. In the process of bookbinding, I'm adding a bit of traditional feeling that's so often lost in the digital world.
The final photographs represent my poetry book Fractures. The poems share a common thread: each focuses on geology, whether directly or in language. I patched together most of the poems from a scientific book on plate tectonics and geology. I left them mostly in their original state, with little editing. Some of them incorporate elements of concrete poetry, but I tried to keep it as minimal as possible for the overall consistency of the book. This book was set in Fournier at 8 points. It was completed in September 2010 and printed and bound in December of 2011.Graphic Design, bookbinding2011 -
In redesigning my logo, I wanted to create a really simple, strong shape from my initials (AMW). I also kept in mind my background - I am from New Hampshire, so I touched upon the shape of mountains. This mark retains a vintage feeling that is present in most of my work. I created the business cards, letterhead, and custom folder with the new logo in mind.Branding, Graphic Design, Print Design2012 -
This is a current project of mine that I'm very excited to be working on!
White Buffalo Woman, a soulful explosion of homegrown rock-and-roll weaves magic into every note of their forthcoming EP. Their catchy impassioned music transports you to a gritty 60s dance hall. Youth and vigor and rough rock assertion nod at the modern soul revival of such bands as the Alabama Shakes and Mayer Hawthorne.
I'm waiting with baited breath to get my hands on a freshly pressed copy of the self-titled EP. The new (old) sound of the few songs I've heard are auditory bliss. I encourage anyone reading this to jump on the bandwagon early and give find a copy soon - before they become the next big thing of 2013. I'm honored to be working with these guys.
- AWGraphic Design, Packaging, Typography2012 -
I designed my logo and chose similar color schemes to create my business cards in the theme of a vintage poster. They are congruent with the look and feel of my website: ariellem.winchester.com.Graphic Design2011 -
The strongest feelings cannot be placed on a page, but I want to create a recurring record of the good times. Life is a string of stories. I want to collect more of them, and not just my own. I’m hoping to make this an ongoing zine.Fine Arts, Graphic Design, Print Design2013 -
This family of icons is both a study of common architecture and of the typeface Helvetica. Each of the six icons consists only of pieces of Helvetica letterforms, cut at 90° angles. The family aims to illustrate distinct types of buildings in the clearest, simplest possible way. Each icon began as a sketch, which was then translated into shapes created by the letterforms. I hoped to show the icons in a real-world environment, so I created sign-like visuals to accompany them. Last, I applied them to photographs of
real-world architecture.Graphic Design2011 -
Illustration and hand-drawn type lend a special warmth to posters. As the coordinator of Montserrat's Bear Gallery, I often made my own posters for upcoming shows. The gig poster that I designed was also completely hand-drawn at the Cleveland Institute of Art.Illustration, Graphic Design2011 -
Jupiter studios is an art gallery, live music venue, music school, and full service restaurant that livens up the heart of Alliance, Ohio.
I started this project with the creation of a number of logo concepts in keeping with the company's goals, feelings, and themes. The chosen logo references the name "Jupiter" with a simple, clean representation of vintage-style space ship and planet.
The website follows the look of the logo with a sleek yet fun design. The menu as well as the art gallery page features pop-up windows for closer viewing or more information. Everything down to the drop-shadow was coded simply in HTML5 and CSS3.Web Design, Branding2011 -
The first of these posters gives a subtly humorous guide to student typographers in the digital age. I hand-drew a computer circuit board and used it in a decorative, almost-baroque manner to make reference to the etiquette books of the past.
The following histories reflect the time and usage of the typeface involved.Graphic Design2011 -
The Wolfeboro Festival of Trees site featured a strong call to action and consistent look and feel and design hierarchy.
The second site is my response to the question: Does the new wave of social media site design denote a shift in communication, or is it just the new black? The page is entirely coded with no images.
My portfolio site ran solely on CSS3 and HTML5 coding with transitions and transparencies. Each Image was set up as a pinpoint in a venn-diagram type graph of my work. On hover, the images expand and an accompanying description appears. The site is one very interactive page.Web Design, Graphic Design2011 -
For this carousel book I created a number of spreads that mimic ink blot patterns. It features three layers of paper with different sized panels and cuts. Since this was an exercise in vision and psychology, feel free to let me know what images you see!Fine Arts, Graphic Design, bookbinding2012 -
This pop-up book features four spreads that present information about the dangers of factory farming. I used different pop-up techniques for unusual dimensions, allowing the information to literally POP off of the pages. Some of my techniques were triangle folds, combinations, layered pop-ups, cross-overs, and additive pop-ups.Graphic Design, Illustration, bookbinding2012 -
Each layer of this book represents an era or mode of communication. The very front shows a screen display, while the last panel consists entirely of script. I wanted to capture a feeling of nostalgia.Graphic Design, bookbinding, Fine Arts2012 -
Instead of creating just one poster, I decided to make three infographic posters about different aspects of myself. I designed a map displaying my past travels and dream destinations. In my heart poster I used an illustration I had created of an anatomical heart for a more tactile feel. I hand-drew my resume to put it in a new and uniquely playful light.Graphic Design2011 -
I discovered that I absorb many words every day without noticing, whether from friends or strangers or corporations. My environment implants words into my mind. Context and individual thought processes shape my interpretations. I captured words - information that I encounter constantly - and transformed them into visual ideas. These words adopted a poetic light and took on greater meaning when removed from their original setting.
For two weeks I collected phrases and sentences. Friends contributed some in daily conversation while strangers unwittingly shared a few through overheard discourse. None were planned; none were asked for. I picked words that felt at least intriguing, or at most, bafflingly contradictory. “Today is not a day;” “Place is more than scenery;” “It's raining in my heart,”- some of these phrases contain personal meaning while others reveal a glimpse of someone else's life. I typed the chosen words onto strips of paper, created a three-dimensional piece, placed candles inside, and watched as their meanings evolved.Fine Arts, Design2011 -
This interactive infographic comes as a folded piece. As it folds out, different layers of my professional experience are revealed. Each branch of the tree represents a different outward aspect of myself, while the roots explain my personal background and inspirations. The "core" of the tree (or flip-side of the paper) is patterned with wood grain. The entire piece retains a sense of tangibility due to the hand-drawn type and rough textural photographs.Graphic Design2011 -
Eden is a non-profit organization based in Cleveland, Ohio that provides quality long-term housing for those in need. Their clients include those who have been clinically diagnosed with HIV or AIDS, those who need mental care, as well as people who have been homeless for a long period of time. Their mission is one of inclusiveness and their motto is "leaving the porchlight on." In my logo concepts, I incorporated elements of their old logo with new typographic and visual elements. The last two even incorporate hand-drawn type for a more human, friendly feeling.Graphic Design2011 -
These two families include icons that work well as a group, but can also be used alone.
The turntable icons were created after a lot of research into the styles and makes of vintage record players. For consistency, many of the elements are repeated, and objects fit to specific sizes. Some of the more organic features such as the speakers are hand-drawn. This collection is a history of a specific object as well as a homage to the technology of the past.
The second set of icons were created from the letterform of a lowercase "a" in Helvetica. This letter represents my name and could be used as a personal logo. Each of the forms evolves from the next and much attention is paid to the relationships of positive and negative space.Graphic Design2011 -
This series of posters was designed for a competition by the Grand Circle Travel Company. All three posters contain hand-drawn elements, whether in the image or the type, or both. I took inspiration from Japanese woodblock prints and arts and crafts style typography.Graphic Design2011
All works © Arielle Winchester 2012.
Please do not reproduce without the expressed written consent of Arielle Winchester. Powered by ProSite.
Please do not reproduce without the expressed written consent of Arielle Winchester. Powered by ProSite.
